Abstract: An area information control system includes: a plurality of sensors each for sensing comings and goings of people in an area obtained by sectioning an aisle of a building by a sensing range of a corresponding sensor; a plurality of display devices located in each of areas, for respectively displaying predetermined contents; a people count analysis unit for calculating a number of people present in the each of the areas based on the comings and goings of people sensed by the plurality of sensors; and a display control unit for selecting a content to be displayed for each of the plurality of display devices based on the number of people present in the each of the areas, which is calculated by the people count analysis unit, and a rule for selecting the predetermined contents to be displayed.