Abstract: A fishing lure for providing a simplified lure construction causing movement in the lure that attracts the attention of fish. The fishing lure includes an elongated body having opposite ends, and the body is formed from an elastomeric material such that the body stretches from a relaxed condition into an extended condition upon pulling on the ends of the body in opposite directions and returns to the relaxed condition upon release of pulling on the ends of the body. The body is adapted to contract from the extended condition to the relaxed condition during a finite period of time. In one embodiment of the invention, the body has a substantially linear shape between the ends. In other embodiment of the invention, the body has a substantially spiral shape comprised of a plurality of coils of substantially equal diameter.