Abstract: The method and apparatus of the present invention relates to a method of selling merchandise, particularly clothing fashions and accessories, to customers at locations convenient to the customer. Initially, potential customers are identified and contacted by direct telemarketing. If a customer is interested in purchasing merchandise, an appointment is scheduled at a location convenient to the customer. At the appointed time, a mobile store vehicle is driven to the appointed location. A customer can enter the vehicle. The fashion coordinator can present a brief fashion show. The customer can browse through the inventory displayed within the vehicle. A salesperson can merchandise the inventory and provide fashion suggestions to the customer. The customer can try on the merchandise within the vehicle. The customer can purchase the fashions within the vehicle.