Abstract: The present invention relates to a holding plate apparatus for golf clubs which is installed in a golf bag. The apparatus has three plates, an upper plate made of a rigid material, an intermediate plate made of an elastic material, and a bottom plate made of a rigid material. The three plates are assembled together, with the openings in each plate aligned with those of the other two plates. The holes in the elastic intermediate plate are made slightly smaller than the corresponding holes in the upper and lower plates such that when a golf club is inserted through the plates it makes contact only with the elastic material. The lower plate is of a form such that it mounts on the partitioning walls of a conventional golf bag. The intermediate plate also includes gripping openings such that the clubs may be either loosely placed in the large opening or firmly held in place by use of the small gripping opening.