Patents by Inventor Ole Christian Hellevik

Ole Christian Hellevik has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • USING A DIRECTED GRAPH AS AN ADVERTISING SYSTEM TAXONOMY
    Publication number: 20120016743
    Abstract: Embodiments relate to generating and using a directed graph as an advertising network taxonomy. Individual delivery locations provided by publishers for presenting advertisements are identified. A directed graph is generated that includes specific advertising opportunities that each correspond with an individual delivery location. The directed graph also includes multiple general advertising opportunities that correspond with aggregations of delivery locations. Multiple aggregations may each include all or part of the same set of delivery locations. Advertisers may then use the directed graph to purchase advertising opportunities, and advertisements may be served to delivery locations based on the advertiser selections.
    Type: Application
    Filed: September 23, 2011
    Publication date: January 19, 2012
    Applicant: MICROSOFT CORPORATION
    Inventors: OLE CHRISTIAN HELLEVIK, ASHIS K. ROY, PHANI K. VADDADI
  • Using a directed graph as an advertising system taxonomy
    Patent number: 8050965
    Abstract: Embodiments relate to generating and using a directed graph as an advertising network taxonomy. Individual delivery locations provided by publishers for presenting advertisements are identified. A directed graph is generated that includes specific advertising opportunities that each correspond with an individual delivery location. The directed graph also includes multiple general advertising opportunities that correspond with aggregations of delivery locations. Multiple aggregations may each include all or part of the same set of delivery locations. Advertisers may then use the directed graph to purchase advertising opportunities, and advertisements may be served to delivery locations based on the advertiser selections.
    Type: Grant
    Filed: December 14, 2007
    Date of Patent: November 1, 2011
    Assignee: Microsoft Corporation
    Inventors: Ole Christian Hellevik, Ashis K. Roy, Phani K. Vaddadi
  • USING A DIRECTED GRAPH AS AN ADVERTISING SYSTEM TAXONOMY
    Publication number: 20090157444
    Abstract: Embodiments relate to generating and using a directed graph as an advertising network taxonomy. Individual delivery locations provided by publishers for presenting advertisements are identified. A directed graph is generated that includes specific advertising opportunities that each correspond with an individual delivery location. The directed graph also includes multiple general advertising opportunities that correspond with aggregations of delivery locations. Multiple aggregations may each include all or part of the same set of delivery locations. Advertisers may then use the directed graph to purchase advertising opportunities, and advertisements may be served to delivery locations based on the advertiser selections.
    Type: Application
    Filed: December 14, 2007
    Publication date: June 18, 2009
    Applicant: MICROSOFT CORPORATION
    Inventors: OLE CHRISTIAN HELLEVIK, ASHIS K. ROY, PHANI K. VADDADI