Abstract: The subject of this invention is a device for applying paste products which includes a cartridge of paste material secured to a case, with means for impelling the paste material and means of activation. The impeller unit (26) is formed by a cylindrical head (2), with a frontal cover (4) with a central aperture (35) and a perimetral border (36) where the cartridge piston is attached. The head is associated with a sleeve (23) by means of screws (6) and (30), the sleeve (23) being joined to a number of discs (3, 24) which, by means of a clutch (34), jointly rotate a shaft (7, 8) of an electric motor (17) connected to driving means and to an epicycloidal gear reducer (15). The impeller unit is secured to the case by means of a number of mobile supports (5) equipped with incisive elements (9). It is provided with cells/batteries (19) in their housing. The impeller means may be vibratory, preferably an electromagnetic vibrator.