Patents by Inventor Olga L. Natkovich

Olga L. Natkovich has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Methods to attribute conversions for online advertisement campaigns
    Patent number: 8108254
    Abstract: A method attributes credit for conversions to a plurality of event types. A plurality of probabilities that a single impression of each of a plurality of respective event types causes a conversion by one of a plurality of users are defined. A processor is used to select values for the plurality of probabilities so as to minimize a total squared error based on differences between an observed outcome for each user and a respective expected outcome for each user calculated from the plurality of probabilities.
    Type: Grant
    Filed: June 29, 2004
    Date of Patent: January 31, 2012
    Assignee: Yahoo! Inc.
    Inventors: Long-Ji Lin, Dz-Mou Jung, Olga L. Natkovich, Georgiy Goldenberg