Abstract: The present invention relates to a method for authenticating a product conditioned in a container and said container, characterized in that: a) at least a first authentication means for ensuring authenticity of the container is chosen and applied onto the container and a first authentication key (AC1) is extracted thereof and recorded in a first database (DB1, DB1?), and b) at least a second authentication means for ensuring authenticity and genuiness of the product is chosen and applied onto the container and a second authentication key (AC2) is extracted thereof and recorded in a second database (DB2), and c) at least a third authentication key (AC3) for authenticating the associated pair of said product and its container is generated from a computer implemented combination of said first and second authentication keys, said third authentication key being recorded in a third database (DB3).