Abstract: Embodiments are directed to organizing reporting data from various sources such as frames into a storyboard view with additional metadata that is specific to the storyboard and to sharing and/or exporting a storyboard sequence of reporting frames. In an embodiment, a computer system accesses various portions of reporting data. The reporting data includes source data, relevant data states and metadata describing properties of the associated report. The computer system organizes the reporting data into multiple reporting frames according to various organizing criteria. Each reporting frame is incorporated into a storyboard interface. The computer system also displays the storyboard interface which includes each of the reporting frames organized according the organizing criteria.