Abstract: Systems and methods for a supplier dynamic reference are provided. Some embodiments include a processor and a memory coupled to the processor for storing instructions. In various embodiments, the memory stores instructions causing the processor to provide product information to a consumer, process data to determine that the consumer wants to make a purchase, process data to enable a supplier to dynamically select a reseller of their products based on a predetermined criteria, and cause the processor to transmit data related to the selected reseller to the consumer. Some embodiments may include a database with product information and product reseller information, including an indication of which resellers sell each product and a selection system configured to select a reseller to provide to the consumer based on the consumer wanting to purchase the product and a reseller selection criteria, wherein the transmitter transmits reseller information to the consumer.