Abstract: An apparatus for insertion of graphical items into a text message sent from a first telephony user to a second telephony user through a telephony network, including: a receiver, deployed in the network, configured to receive the text message from the first telephony user, a graphical enhancer, associated with the receiver, configured to graphically enhance text of the text message by replacing a predefined character string in the text with a respective predefined graphical item from a graphical item repository, and a forwarder, associated with the graphical enhancer, configured to forward the graphically enhanced text in a message to the second telephony user.