Abstract: A method, apparatus and system for coordinated content distribution include identifying a respective content type and a destination for the content to be distributed, selecting a respective packaging service for packaging the content based on at least the content type and selecting a respective delivery service for distribution of the content based on at least the destination of the content. In various embodiments, when content is ready for packaging a request is communicated to the selected respective packaging service. Subsequently, a request for delivery is communicated to the selected delivery service for delivering the packaged content, The present invention provides an automated media distribution workflow that controls and monitors automated distribution tasks which are integrated with user driven tasks.

Abstract: A method, apparatus and system for coordinated content distribution include identifying a respective content type and a destination for the content to be distributed, selecting a respective packaging service for packaging the content based on at least the content type and selecting a respective delivery service for distribution of the content based on at least the destination of the content. In various embodiments, when content is ready for packaging a request is communicated to the selected respective packaging service. Subsequently, a request for delivery is communicated to the selected delivery service for delivering the packaged content. The present invention provides an automated media distribution workflow that controls and monitors automated distribution tasks which are integrated with user driven tasks.