Abstract: Embodiments of the present invention relate to systems, methods and computer storage media for providing an advertisement to a consumer in an online environment for utilization in an offline environment. The offline utilization of the coupon by the consumer allows for an amount owed to an advertisement-service provider by a merchant to be reduced. The advertisement-service provider provides, for a fee, advertising services for the merchant, which includes presenting a coupon to the consumer in an online environment. The consumer is presented with the coupon by the advertisement-service provider on behalf of the merchant. In one embodiment, the consumer stores the coupon for later redemption in an offline environment. The consumer purchases goods or service in an offline environment utilizing the coupon. The advertisement-service provider reduces an amount the merchant owes as a result of the consumer's offline redemption of the coupon.

Abstract: Methods and computer storage media for geographically targeting online advertisements. A search query is received from a searcher. A geographic location that is associated with the search query is identified and converted to a geographic identifier. A geographic tolerance associated with the search query is determined. An advertisement is matched to the search query based, in part, on the geographic identifier and the geographic tolerance of the search query. The matched advertisement is presented to the searcher. In some embodiments, the advertisement includes an associated geographic tolerance that is utilized for ranking the advertisement. In some embodiments, the direction of travel associated with the searcher is utilized, in part, to rank the advertisement.