Abstract: Disclosed herein are multi-textured chewing gum products that deliver a unique texture and taste experience when chewed and an exciting visual effect. By combining at least two different regions of chewing gum in a single product, each differing in texture from one another, and optionally differing in flavors, colors, or aromas from one another, a product is created that exhibits multi-sensory attributes (textural, appearance, flavor, and the like) leading to a more exciting chewing experience for the consumer.