Abstract: A provider prepares at least one quest including a plurality of tasks; offers, preferably for sale, advertising access in association with the tasks; and presents the quest(s) (20) to participants, with respective advertisements being presented in association with the tasks (24,26). The provider also provides incentives such as prizes for participating in the quests. Preferably, the tasks are linked. Preferably, the quest(s) is/are presented on a telecommunication network such as the Internet. The quests can be games, contests, tutorials or surveys. The prizes can be goods, services, discounts or publicity. Preferably, a narrative sequence of advertisements is presented along with the tasks of a quest.