Abstract: One or more computing devices, systems, and/or methods are provided. In an example, purchase data associated with users may be determined. The purchase data may be indicative of purchases by users from entities. The purchase data may be analyzed to determine purchase metrics associated with the users. The purchase metrics may be analyzed to determine sets of groups of users associated with the entities. One or more groups of users, of the sets of groups of users, that include the user may be determined. Content may be selected for presentation via a first device associated with the first user based upon the one or more groups of users.