Abstract: Demographic information obtained from mobile devices of passengers of a public transport system is stored and subsequently used in selection of advertising content to be displayed to the users of mobile devices on an independent display. The advertisement may take the form of a video displayed on the display in the public transport system together with enriched data, for example audio content or auxiliary advertising content which is associated with the advertisement, in which the enriched data is sent to the plurality of users over a wireless network to be playable on the mobile devices. Confirmation of the advertisement being displayed is then stored on a computer database together with the demographic information associated with the mobile devices of the plurality of users to which the advertising was displayed.

Abstract: A system for generating a display image having multiple image display columns in a variable vehicle speed environment, the display image for viewing by a viewer in motion, the system comprising: a display unit having a vertical column of energizable light elements, each row of the vertical column having at least one energizable light element, the display unit positioned adjacent to a pathway used by a moving vehicle; and a controller configured for receiving a first vehicle speed; generating first display parameters based on the first vehicle speed for at least one row element in a first image display column of the multiple image display columns; receiving a second vehicle speed different from the first vehicle speed; generating second display parameters based on the second vehicle speed for at least one row element in a second image display column of the multiple image display columns; and transmitting the first and second display parameters to the display unit for use in generating the display image such th