Abstract: A system in communication with a viewer database having at least one viewer profile. The viewer profile including a plurality of scalars corresponding with preferential demographic data. The system also including an advertisements database having a plurality of scalars associated with advertisement content data and product data. The system further including a process for matching viewers with relevant advertisements by comparing the scalars of the viewer profile with the corresponding scalars of advertisement database data. The system is configured to operationally incorporate viewer behavior to refine a comparison of viewer profiles scalars with advertisement database data scalars.