Abstract: Apparatus for reeling sheet material on a roll includes first pivoting arms pivotably mounted for rotation about an axis coincident with the axis of the roll, second pivoting arms having one end portion pivotably mounted on the first pivoting arms, and chain pressing means suspended from the other end portion of the second pivoting arms, the first pivoting arms being pivotable between an inoperable position which permits the roll to be mounted or removed from the mounting means and an operable position in which the chain pressing means extends about the roll to contact the veneer sheet material on the roll and thereby facilitate reeling of the veneer sheet material on the roll. Endless band means are movable into a position to contact the veneer sheet material on the roll during the reeling operation to also facilitate reeling of the veneer sheet material on the roll.