Abstract: A computer implemented method provides determining representative content to be used in representing a video divided into one or more segments. Each segment is associated with one or more items of representative content data for use in representing that respective segment. The one or more items of representative content data have an associated modality. The method comprises, for each segment, selecting, based on one or more rules depending on one or more selection factors, a respective optimized template from a set comprising one or more templates, each one of the set of templates defining a different representation setting for representing the segment using its associated representative content data, the representation settings specifying the modality of representative content data to be used in representing a segment. The method also comprises determining representative content data for each of the one or more segments based on the respective optimized template for each segment.

Abstract: A system and a method for configuring distributed network content in real time are disclosed. The system comprises a network, a plurality of user terminals and at least fist and second servers, all being connected to the network. The first server stores network content and distributes it according to network requests of remote user terminals. Each user terminal communicates data representative of user interaction with at least a portion of the network content to the second server, at which it is stored. The second server processes the stored data into respective network content-configuring data for each user terminal and the first server distributes next network content to each user terminal according to the respective network content-configuring data received from the at least second server.