Abstract: Streaming digital hypervideo including copious embedded hyperlinks is distributed upon a digital communications network from a hypervideo server, normally an Internet Service Provider, to multitudinous client subscribers/users/viewers (client SUVs). Some or all of the client SUVs receive the same hyperlinks at the same place in the streaming hypervideo. Some small fraction of the client SUVs selectively volitionally exercise a fraction of the total hyperlinks, causing an access in the background of the unfolding hypervideo across the digital communications network to yet another server commonly called a "Video On Web server", or "VOW server". The VOW sever interprets each hyperlink request in consideration of (i) the identity of the exercising client SUV and, most commonly, (ii) additional data of a demographic, socioeconomic, credit, viewing preference, security and/or past hyperlinking history nature.