Patents by Inventor Paige L. Bridges

Paige L. Bridges has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • System and method for administering incentive offers
    Publication number: 20030144907
    Abstract: The present invention is directed toward a system and method for administering incentive offers. A system for administering incentive offers includes a centralized repository for storing offer information, a maintenance engine for updating and maintaining the offer information in the repository, and a retrieval engine for finding and retrieving offers. The system cooperates with an offer presentation engine for configuring and presenting offers based on offeree traits and the environment in which the offer is to be presented. An exemplary system formulates tests to determine effects of changes in content or context, tracks events related to presentation and acceptance of offers, evaluates impact of offer changes on offer effectiveness, and predicts optimum offer content and context based on results of such tests.
    Type: Application
    Filed: February 3, 2003
    Publication date: July 31, 2003
    Applicant: American Express Travel Related Services Company, Inc.
    Inventors: Jerome A. Cohen, Shashikant A. Rao, Corbett Bloom, Laxmikant Dash, Simran K. Kalra, Aric L. Allen, Kimberlee M. Lucas, William A. DeSimone, Paige L. Bridges