Abstract: Moderation of social content is facilitated by the generation and assignment of social feeds to moderators. An admin tool may allow an administrator to generate a social feed by defining capture rules to capture social mentions from social networking services. The administrator may also select the social networking services for the social feed. The social feed may be assigned to moderators and/or moderator groups such that the social feed and the social mentions from the social feed appear in the moderation tools of the assigned moderators. The admin tool may also allow the administrator to further manage social feeds by unassigning moderators, modifying social feeds, deleting social feeds, and controlling privileges of moderators for social feeds.