Abstract: The novel portable multipurpose beach towel apparatus is comprised of an apparatus that is capable of providing the user with a great amount of flexibility, usefulness and simplicity in a small compact unit and at the same time provide optimum comfort for the individual. The apparatus is comprised of an extra long terry, absorbant cloth towel for use as a beach towel. At one end of the beach towel is an opening that functions as a duffel bag that can hold extra clothes and also encases an inflatable pillow that will provide extra comfort to the user. A flip out storage pouch provides space and easy access to accessories such as, suntan lotion, sunglasses and the like. The entire apparatus can be rolled up and used as a carry bag via the attached shoulder straps that leave the user's hands free.