Abstract: A reusable container identification band for enabling a user to visually identify a personal container when it is intermingled with identical containers in use by other consumers is provided. The identification band of the present invention includes a tubular body, an upper edge, a lower edge, an inner surface, an outer surface, and a central aperture defined by the inner surface, and the upper and lower edges. Upper and lower edges are continuous curves, of substantially the same length when the tubular body is in a contracted, resting position during non-use. The outer surface of the identification band includes images or other indicia for visually distinguishing between a plurality of bands when used by multiple consumers at the same event. Users of the container identification band may conveniently wear the band on their person such as on their wrist as a fashion accessory when not in use on a container.