Abstract: An instore customer tracking and engagement system for tracking customers in a retail store is provided. The system includes a memory having computer-readable instructions stored therein. The system further includes a processor configured to access customer identification data of one or more customers visiting a retail store. The processor is further configured to determine a unique customer identity signature (UCIS) of each of the one or more customers based upon the customer identification data of the respective customer. In addition, the processor is configured to track the activity of each of the customers within the retail store using the unique customer identity signature of the respective customer. Further, the processor is configured to generate an offline clickstream for each of the one or more customers using the unique customer identity signature as the respective customer moves across the retail store. The system includes a data analytics cloud platform communicatively coupled to processor.