Abstract: Embodiments of the invention relate to computer-implemented methods and systems for managing and analyzing subscriber history data present within a service provider infrastructure. The subscriber history data is free of personally identifiable information and is aggregated according to an anonymous attribute. A predictive model is used to rank a plurality of individuals or households according to one or more household attributes, such as media habits and/or media exposure. Advertisers are provided with access to the ranked data, such that the advertisers can improve marketing metrics for advertisements delivered to the households. Service providers may receive monetary compensation for providing access to the ranked data.

Abstract: Embodiments of the invention relate to computer-implemented methods and systems for managing and analyzing subscriber history data present within a service provider infrastructure. The subscriber history data is free of personally identifiable information and is aggregated according to an anonymous attribute. A predictive model is used to rank a plurality of individuals or households according to one or more household attributes, such as media habits and/or media exposure. Advertisers are provided with access to the ranked data, such that the advertisers can improve marketing metrics for advertisements delivered to the households. Service providers may receive monetary compensation for providing access to the ranked data.

Abstract: A procedure for selecting targeted content, and a computer program, apparatus, and system that operate in accordance with the procedure. The procedure includes monitoring a user's activity in a first type of provided service, and selecting content from a second type of provided service, based on the monitoring. In one example the first type of provided service is a data service, the second type of provided service is a video service, and the user's activity includes web browsing. Also in one example, the content includes advertising content, such as in video form, and such content is selected based on a user interest profile generated based on the user's activity.