Abstract: The present disclosure relates to a method for improving performance of products based on behaviour of users while interacting with the products. In an embodiment one or more sensors are configured near the products. The sensors are configured to capture behaviour of users while interacting with the product. The behaviour of the users is characterized into behaviour parameters like expression of users, voice level of users, occupancy level of users and interaction of the users. The sensors transmit data associated with the behaviour parameters corresponding to each product to a behaviour analysis system. The behaviour analysis system determines behaviour values corresponding to the behaviour parameters and identifies the highest and lowest behaviour values. Based on the highest and the lowest behaviour values, the behaviour analysis system provides one or more recommendations to the products to improve the performance of the products.