Patents by Inventor Parag Bhattacharjee

Parag Bhattacharjee has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • CONTENT ITEM SELECTION AND MEASUREMENT DETERMINATION
    Publication number: 20240144315
    Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A first content item may be transmitted to a first set of client devices. A first request for content associated with a first client device of a second set of client devices may be received. A first bid value associated with a second content item may be selected. The first bid value may be modified based upon a second bid value associated with the first content item to generate a third bid value associated with the second content item. The second content item may be selected from a first plurality of content items for presentation via the first client device based upon a plurality of bid values having the third bid value. The second content item may be transmitted to the first client device.
    Type: Application
    Filed: January 8, 2024
    Publication date: May 2, 2024
    Inventors: Joel Barajas Zamora, Lakshmi Narayan Bhamidipati, Aaron Eliasib Flores, Benjamin Grant Jackson, Parag Bhattacharjee, Balaji Srinivasa Rao Paladugu
  • Content item selection and measurement determination
    Patent number: 11869033
    Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A first content item may be transmitted to a first set of client devices. A first request for content associated with a first client device of a second set of client devices may be received. A first bid value associated with a second content item may be selected. The first bid value may be modified based upon a second bid value associated with the first content item to generate a third bid value associated with the second content item. The second content item may be selected from a first plurality of content items for presentation via the first client device based upon a plurality of bid values having the third bid value. The second content item may be transmitted to the first client device.
    Type: Grant
    Filed: December 9, 2019
    Date of Patent: January 9, 2024
    Assignee: Yahoo Ad Tech LLC
    Inventors: Joel Barajas Zamora, Lakshmi Narayan Bhamidipati, Aaron Eliasib Flores, Benjamin Grant Jackson, Parag Bhattacharjee, Balaji Srinivasa Rao Paladugu
  • CONTENT ITEM SELECTION AND MEASUREMENT DETERMINATION
    Publication number: 20210174389
    Abstract: One or more computing devices, systems, and/or methods for selecting content items for transmission to client devices are provided. A first content item may be transmitted to a first set of client devices. A first request for content associated with a first client device of a second set of client devices may be received. A first bid value associated with a second content item may be selected. The first bid value may be modified based upon a second bid value associated with the first content item to generate a third bid value associated with the second content item. The second content item may be selected from a first plurality of content items for presentation via the first client device based upon a plurality of bid values having the third bid value. The second content item may be transmitted to the first client device.
    Type: Application
    Filed: December 9, 2019
    Publication date: June 10, 2021
    Inventors: Joel Barajas Zamora, Lakshmi Narayan Bhamidipati, Aaron Eliasib Flores, Benjamin Grant Jackson, Parag Bhattacharjee, Balaji Srinivasa Rao Paladugu