Abstract: An advertising system delivers video ads into hypertext documents, where these ads provide enhanced user interactivity features selected and configured by advertisers or other ad sponsors. The system also provides sophisticated tracking and real time reporting of viewer interactivity with the video ads and their enhanced features.

Abstract: Techniques are provided by which brand awareness metrics are defined and computed. Such brand awareness metrics may include: Awareness, Consideration, Engagement, and Purchase Intent. Such metrics may correspond to stages of a consumer's online buying behavior and may be computed based, in part, on recordings of interactions the consumer has had with an online advertisement.

Abstract: An advertising system delivers video ads into hypertext documents, where these ads provide enhanced user interactivity features selected and configured by advertisers or other ad sponsors. The system also provides sophisticated tracking and real time reporting of viewer interactivity with the video ads and their enhanced features.

Abstract: Users create advertisement components using a browser-based application. Once the components are generated, the application compiles the components on the backend to generate a seamless advertisement. Metadata are applied to the advertisements to specify a geographic location, demographics, and keywords. The advertisements are matched up with clients based on identifying information in the user profiles. The geographic location includes zip codes and surrounding areas. The advertisement includes coupons that are presented in local stores. The cost of displaying the advertisement is negotiated between the advertiser and the publisher according to the number of slots available, and the prices that each party is willing to accept.

Abstract: A method and system for accessing and sharing metadata amongst a number of data marts through the use of object referencing. A global repository is created. Shared folders containing metadata is contained in the global repository. Any number of data marts can be linked to the global repository. Stored within the folders of the linked data marts are references pointing to certain metadata stored in the shared folders of the global repository. Multiple data marts can reference the same metadata in the global repository. Thereby, the same metadata can be accessed, used, and shared by multiple users across different data marts, provided that they have been granted the proper authority. New metadata can be promoted from a linked data mart into the global repository so that it can be shared, and updates to shared metadata can be automatically propagated to all users referencing that metadata.