Abstract: Embodiments of the present invention enable targeted mobile payload (such as advertisement) delivery to mobile users, optimized for user experience, wireless access network characteristics and performance and advertising/marketing impact. Embodiments leverage subscriber situational insights, provided either by the wireless network or external providers, to associate with a request for advertisement (taking place while end user accesses content) a segment description and/or attributes that describe the end user. Accordingly, the advertisement industry standard (or advertiser, content-provider defined) audience to which the end user belongs can be determined in real-time, and a targeted advertisement can be delivered to the mobile end user. As such, content publisher inventory (i.e., advertisement space) can be purchased by advertisers based on audience.

Abstract: Systems and method for policy-based service management are provided. An exemplary system includes a rule definition interface module configured to receive a plurality of rule definitions and a separate policy management interface module configured to allow a user to define a rule instance from an existing rule definition instance and to define a policy instance based on the defined rule instance. A policy may be simply expressed via the policy management interface as “perform the following set of action if all of the following rule instances are true unless any of the following rule instances are true.” Additionally, policies may be associated with a context at a specific a level in a context hierarchy having multiple levels. The policy may therefore inherit rules from contexts at a higher level in the hierarchy.

Abstract: Systems and method for policy-based service management are provided. An exemplary system includes a rule definition interface module configured to receive a plurality of rule definitions and a separate policy management interface module configured to allow a user to define a rule instance from an existing rule definition instance and to define a policy instance based on the defined rule instance. A policy may be simply expressed via the policy management interface as “perform the following set of action if all of the following rule instances are true unless any of the following rule instances are true.” Additionally, policies may be associated with a context at a specific a level in a context hierarchy having multiple levels. The policy may therefore inherit rules from contexts at a higher level in the hierarchy.

Abstract: Systems and methods for context-aware service subscription management are provided. In an embodiment a context-aware service subscription management system includes a policy decision module that makes a decision whether the requested service will be provided based on policy rules, subscription profiles and the context of the request for the service. The use of context to make the policy decision allows for services offerings to be adjusted dynamically to the context of a particular user's service request. The subscription management system further includes a policy rules module, subscription profile interface and a context analysis module. The policy rules module provides policy rules. The context analysis module determines the context of a service request. Based on context information, the policy decision module in effect temporarily overrides a subscription profile based on the context of a service access by the user.

Abstract: A method is disclosed of updating the software of a GSM or equivalent mobile telephone terminal via a base transceiver station in whose coverage area the terminal is located and using data supplied by a programming platform operating at the level of a server center to which the base transceiver station is connected in a fixed telecommunication network. The terminal is updated by a transparent exchange of SMS or equivalent mobile telephone messages at the initiative of the programming platform and in cooperation with the server center.