Abstract: An automatic high speed hooping station for horizontal hooping of diverse packages contains a barrier device to effect entry of packages, one by one, along their direction of travel, followed by a conveyance assembly. The conveyance assembly includes a rolling double transfer belt, followed in turn by a take-up table provided with an optical detector at its extremity. Along the conveyance assembly there moves reciprocally a push- and loading device for being introduced into an upward travel and holding assembly formed by an ascending platform, a holder trapdoor in a hooping position in an arc of a hooping device, and an upper package discharge device operating by lateral disengagement from a pile of the packages onto an exit ramp. The discharge device includes a push arm articulatably mounted around a point actuated by a cam. The assembly may be moved in translation under the surveillance of a detector.