Abstract: A method and system for purchasing assets on behalf of customers who use financial transaction media such as credit cards, ATM/CAT cards, and electronic commerce managed by a financial institution. As the customer uses his financial transaction medium to purchase goods and services, he generates a sum of purchases. This sum is converted into incentive points that are added to incentive points previously earned. When the customer has enough incentive points, the method or system purchases an asset, such as a stock, on the customer's behalf, using the incentive points. The utilization of this method or system may be over a short-time promotional period, or it may commemorate a special occasion, or it may be used as part of a compensation package for an employee of a corporation.