Abstract: Disclosed is a system, method, and program for promoting the replacement of lower energy efficiency equipment with higher energy efficiency equipment, and more particularly less energy efficient lighting systems with more highly energy efficient lighting systems, is disclosed. High energy efficiency lighting fixtures are fitted with preferably removable and replaceable translucent acrylic diffuser overlays that are printed with advertising content from a third party advertiser. A program administrator arranges for such advertising content from one or more third party advertisers, and uses the advertising revenue generated from such third party advertiser to offset the costs incurred by an end user that is purchasing the high energy efficiency equipment that bears the third party advertiser's advertising content.