Abstract: Heel Strap is disclosed. A shoe apparel accessory ornamental design heel strap having a V-shape, a left attachment loop opening on left extended end, a right attachment loop opening on right extended end, the left attachment loop opening and right attachment loop opening of the heel strap extending substantially horizontally from the back of the heel area to a horizontal stretch forward direction from the heel area, and outside stitching and inside stitching. In some embodiments, (1) the heel strap, front elastic band in the form of a V-shape with ends that are attached to, or formed with, the environmental clips that forms no part of the claim.