Abstract: A system and method for an outside caller, when put on-hold, to select media content from options provided through a telephone switching system including Private Branch Exchanges (PBX's) using Voice over Internet Protocol (VOIP) are provided. The system is software or software/hardware configured to present to outside callers, while placed on hold, options for selecting available media. The software detects the selection made by the caller using a telephone keypad, voice recognition, or other input device and puts the selected media on the telephone line. The media content, audio or audio with video, can be updated with new content by manually loading into memory of the PBX Server or an appliance connected to the PBX Server. Content can also be downloaded from sources on the Internet and it can be downloaded or uploaded by media content providers to customers using the embodiment of this invention.