Abstract: A method and system are disclosed for selecting via a communication network, at least one lead from a plurality of attendees participating in an event in order to drive behaviors that lead to meetings between the attendee and at least one of a plurality of business entities. The business entity can compile profiles of participants attending an event based on demographics and/or behaviors associated with each of the plurality of attendees. The business entity can then define lead characteristics that enable such business entity to target each attendee of the event in order to develop business opportunities. Such targeting can be based on matching information deduced from the compiled profiles and the defined lead characteristics.

Abstract: A method and system for allowing providers of goods and services in an environment of a specific population of prospective business partners (e.g., a tradeshow environment) to determine the existence of and track connections between and among one another, and for allowing an administrator of such environment in which such connections may take place to likewise track such connections.