Abstract: A system is disclosed for data collection, media analysis, and web tracking. The collected data may include a broad search for a reference database and a narrow search for a comparative database. A contact relationship management database is used to store and distribute profiles for individuals and companies. An RSS feed database may update frequently and provide relevant search results. The system may analyze the collected data and tracking of that data. Analysis may be used to identify relevant data. Profiling of users and businesses may be used for targeting and generating profile data that may include specific information for a user or business. Monitoring and/or tracking may be used for identifying changes in data. The system may provide an analysis of impact of an event/source based on user impressions or web hits in view of a particular event/source. The impact may include a social influence value. In another embodiment, a return on investment (“ROI”) in view of the influence is provided.