Abstract: In a system for metadata-based distribution of content, metadata queries are used to specify rules for content distribution jobs, allowing flexible, intelligent deployment, expiration and syndication of code and content across an enterprise or content network. A configurable payload adapter receives the metadata query, parses and translates the metadata into a form specific to the particular implementation, and then queries a metadata repository to identify a list of digital assets that satisfy the specified criterion specified by the metadata. The assets are retrieved from a content repository and distributed, syndicated and/or expired according to the distribution rules. Intelligent delivery of digital assets enables syndication of content based on offers and subscriptions.