Abstract: Detecting and devaluing non-pertinent input in an online social network includes setting triggers for user conduct that includes evaluating a unique content submission submitted to the online social network and detecting, at a tangible host server, when a trigger is activated based on user conduct by a first user. The first user is penalized based on the user conduct. An initial weighting value is assigned to the unique content submission submitted to the online social network based on the first user evaluating the unique content submission.

Abstract: Unique content generated by a group of individual users is evaluated. First unique content provided by a first user via a social networking website interface is collected at a tangible host server. Second unique content provided by a second user via the social networking website interface is collected at the tangible host server. User input ratings from individual users of the social networking website interface are collected so as to rate the first unique content and second unique content. In a first evaluation stage, the first unique content and second unique content are evaluated based on user input from individual users of the social networking website interface so as to comparatively rank the first unique content and second unique content.