Abstract: The apparatus enables users of exercise equipment including free weight, weight stack, and/or sport simulation devices to monitor, record, and report personal, group and sub-group exercise results. Bar-coded markings are affixed to free-weights or weight-stacks indicating different weight levels. A bar-code reader is operatively coupled to the equipment to read the bar-code markings and track the weight lifted, frequency of lift and other parameters. Sport-simulation exercise machines record data by internal software. For the group of uses, apparatus provides electronic and/or paper “exercise receipt” reports of exercise routine, progress and fitness achieved and comprise a wireless interface for transmitting the data to a user-controlled personal data storage device, or a central storage device. A display is provided. Apparatus may record nutritional data from bar-codes of food products.