Abstract: An improved tape measure and an adhesive strip for a tape measure, the improved tape measure comprising a tape having a concave side and a convex side and a case for housing the tape in a coiled retracted configuration within the case. The tape has one end secured within the case, the other free end being extendible from the case to a substantially full length of the tape. The concave side includes graduations of a first linear scale extending along substantially the full length of the tape, the first linear scale being in metric or U.S. units of linear measure. The convex side has graduations of a second linear scale extending along only a relatively short portion of a length of the tape starting from in close proximity to the free end, the second linear scale being different and distinct from the first linear scale and calibrated for a different and distinct use such as an architectural scale or an engineering scale which are different from those of the first linear scale.