Abstract: A device, method and system for tracking luggage is shown. The invention includes a vinyl heat transfer affixing device for permanently affixing an identifying customized picture or tracking device to luggage. The invention also includes a system and method for a customer to choose the type, size, and location of the identifying picture, as well as choose the type of luggage to which the picture will be affixed. The invention also includes a system and method for a finder of lost luggage to alert the luggage owner as to the luggage's location, without requiring the owner's identity, phone number or physical address.