Abstract: Systems and techniques are disclosed for searching content on a social network computer system for a data item of interest and determining when the content on the social network computer system related to the data item of interest exceeds a relevancy threshold. An electronic media item object (e.g., a video, image, text) associated with the data item of interest may be obtained based on the determination. The electronic media item object may be modified to generate a modified electronic media item object. The modified electronic media item object may be approved and be provided to one or more targeted recipients.