Abstract: A collapsible container holder that can be used to hold bottles, cans, glasses and other containers in either a vertical or horizontal position. The container holder can be made of a tough, durable plastic that is inflatable or semi-inflatable or it can be made of a rugged, yet shapeable material such as fairly firm foam rubber. The container holder is durable and flexible enough so that it can fit into irregularly shaped areas within various transportation vehicles such as boats, recreational vehicles, and trucks.