Abstract: A system and related methods for assisting in the identification of an unidentified object by comparing a visual representation of an unidentified object with a visual mask corresponding to a known product. The mask can include at least one distinctive feature that can be compared to the visual features of the visual representation. Identified correspondence between the mask and the visual presentation can then be used to identify the unidentified object. The visual representation of the unidentified object can be compared against a library of masks to identify the unidentified object, where each mask corresponds to a different known product.