Abstract: Method and apparatus for a searchable data service are described. The searchable data service may be implemented as a Web service with a Web service interface that allows the storage of locators and other attributes associated with entities stored in a data store in a searchable index. The attributes may be expressed as {name, value} pairs. The interface may allow client applications to query the searchable index to retrieve locators for entities in the backend data store according to the attributes associated with each locator. Search speed may be automatically optimized using, for example, indexes, query planning, and parallelism. The searchable data service provides a searchable index and is not a data store per se. The searchable data service separates searching and indexing of data from the actual storage of the data.