Abstract: A computer-implemented system including a lead-engine server operatively coupled to an administrator computing system and a group of mobile devices. The lead-engine server may be configured to assign field user data among multiple campaign groups and define multiple, different campaigns for different groups of field users. The lead-engine server may also generate incentive programs and track the lead-generation input associated with the first field user. The lead-engine server may also be configured to generate a field-user specific website and communicate promotional information to potential leads that includes a link to the website.