Abstract: Provided is a composite film for attachment to an elastomeric substrate. The composite film comprises the following layers, in the order below: an elastomeric layer comprising a thermoplastic polyurethane; an ink layer; and a pressure sensitive adhesive layer comprising a styrenic block copolymer blended with a phenolic resin. Advantageously, the provided composite films can withstand harsh outdoor environments and stresses while providing high anchorage to elastomeric substrates, such as car tires, for a long service life.