Abstract: An electric cord storage and deployment device offering safe and convenient deployment, retraction, and storage of the cord both at deployed and retracted states. The device comprises a reel upon which the cord having plugs at each end, may be spooled. The reel has a hub compartment dimensioned for storing at least a portion of one plug and a length of cord to which the plug is coupled. During deployment the plug not disposed in the hub compartment is connected to a receptacle, and the reel is brought near the second receptacle. The plug in the hub compartment safely rotates with the reel and is protected within the hub compartment to prevent tangling or personal injury. When the cord storage device is near the second receptacle the plug stored in the hub may be withdrawn with the length of cord stored in the compartment and coupled to the second receptacle. Additional features for protecting the cord, easing deployment, and storage of the device are also provided.